Paris Hilton Gold Rush Eau De Parfum. GOLD RUSH Paris Hilton is an irresistible, feminine fragrance that is lush, sophisticated, and intoxicating. GOLD RUSH Paris Hilton reflects an aura of classic Hollywood glamour and evokes the heart-pulsing feeling of a chance meeting with someone who could change your life forever. The fragrance was inspired by the duality of gold – sparkling, bright and glowing yet warm, rich and sensuous. GOLD RUSH strikes the right balance of luminous citrus top notes with a heart of radiant florals and the sweetness of golden gourmands and warm woods.